It's been a huge day. Not only am I preparing to leave for New York in the morning, we've had a lot of great emails, phone calls and text messages from friends and supporters about the Motorola deal. In discussing it with people and the media, I've mentioned that this is a significant milestone in the history of citizen media. I think there are three key points to keep in mind.
- Remember, TPN is a scrappy little 10-month old start-up, headquartered in Australia, with no funding, no media celebrity at the helm, no alliance with a major media company, nothing. The founders aren't independently wealthy from a dot com liquidity event. We're just regular guys who got bored with our day jobs and decided this whole podcasting thing could be some fun. For a small citizen media company like TPN to sign a strategic marketing deal with a global A-list advertiser like Motorola is a major event in the development of citizen media.
- Until now, the advertisers supporting podcasting have been minor-league advertisers... software companies, hosting companies, perhaps a beverage company, etc. Motorola is a major-league player and hopefully their entrance into podcast advertising signals the beginning of the big guys taking an interest in reaching out to the podcast-listening audience. Hardcore nutters that you are. :-)
- The other thing to note is that the division of Motorola that did this deal is based in AUSTRALIA. Now, why is this important? Because large Aussie enterprises (even Aussie divisions of international enterprises) are usually two years behind the US in supporting new trends. Mucho kudos to the Motorola team in Australia for getting behind this deal.
Thanks again to everyone for the support emails and thanks most of all to the awesome TPN hosts! Without those terrific guys and gals, TPN would be nothing more than a vision. Their support and loyalty over the last 10 months has been fantastic. I'm so glad that I get to spend my days working with such a talented, passionate and positive bunch of folks from around the globe.
Oh, and thanks to the great team in Melbourne and Perth from Pixel Ink Media. Mano and his team (Mick, Rudy & Dave) have worked their ASSES off over the last couple of weeks trying to stablize our hosting platform. We've pulled several all-nighters in the process and they've had to put up with Mick and I bitching, moaning, and calling them at all hours. Thanks guys, you rock.
Finally, here's what the blogosphere is saying about the deal.
OKAY. I'm off to NEW YORK CITY.
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