Valuing TPN

Podshow's recent 2nd round of $15m financing raises the question again as to what The Podcast Network (TPN) is worth. I have no real metrics to measure TPN v Podshow other than Alexa. I know it isn't very reliable, but it's all I have.

So far Podshow have raised $24 million and TPN has been funded 100% out of Banco de Cameroni (that's me, in case you are wondering).

Here's the Alexa graph for TPN (in blue) vs Podshow (in red) for the last three months.

That puts Podshow, on average, about 2.0 - 3.0 times our reach? So, let's say Calacanis is right and "To raise this money they must have had a $35-60M pre-money valuation.". Does that mean TPN is valued at a third of that? Let's say at the low end it's $10m?

John Furrier and Robert Scoble at Podtech.net have been doing great over the last few months as well. The Podshow investment (or was it the Podcast Expo?) spiked them big time last week. Here's the graph comparing TPN to Podtech:

Last March John raised $5.5m which would place Podtech's pre-money valuation back then at about $7 - 12m. TPN was tracking neck and neck with Alexa until last week's spike. Again, on the low end (and we'll wait to see when they announce their series B), that puts TPN at about $7m.

Where's Ben Barren when I need him? He's the guru at this kind of stuff. Ben, set me straight before I go buy a C-21 on spec.

Comments

[Ben Barren]

Cam - You forgot one line item : Podshow have Curry. Podtech have Scoble. And to compete you will need Eddie. He's on $4.8m. So take that out of your $7m, and you have your valuation, and some working capital for the C-21 :) BB

[Paul Montgomery]

Don't forget us little people when you sell out for the big bucks, Cam!

[Cameron Reilly]

Ah Ben, but Podtech DIDN'T have Scoble when they raised their $5.5m. How do you think they afforded to poach him from Microsoft in the first place? I was thinking I'd get you. You wanna be my Scoble? :-)

[Phillip Molly Malone]

I think you might find the spike on Alexa for Podtech might have been the opening of the Scoble Show which even if you put in the scobleshow.com url is redirected to http://www.podtech.net/scobleshow/.

I can't work out why you haven't been funded yet. Have you thought about trying to merge with someone to extend your reach? Perhaps Leo over at TWIT.tv?

Just a thought.
Molly

[thomasr]

Screw you Reilly- I AM YOUR SCOBLE!! The SCOBLE is strong in this one..

thomasr

[Cameron Reilly]

The Scoble is strong with this one.... ROFL!!! I love it.

[Cameron Reilly]

Molly... if you'd spent two years building a house, and sunk your life savings into it, would you sell it to another guy just because he had a bigger house?

[Tony]

I dunno Molly. Do you really think Cam's production values are good enough for TWIT?

:P

[Bob M]

Charlene Li of Forrester has an interesting blog post about the rumoured acquisition of YouTube by Google (USD1.6billion) and gives some rule of thumb valuation figures:

http://blogs.forrester.com/charleneli/2006/10/google_youtube_.html

It gave me a bit of an insight into valuation of these types of things.