WWT gets interviewed on About.com

WWT, host of one of TPN's top rating podcasts, The Cranky Middle Manager Show, has been interviewed in depth by John C Havens on About.com's podcasting page. It's a terrific and revealing interview, even though he manages to take an in advertent dig at me for putting out longer shows! He has a lot of tips for podcasters who want to succeed over the long haul, something he can talk with credibility about, as WW has been going for over a year and has seen his audience slowly grow to a serious size. I like this quote from him:

I know why I do it. I’m building the brand, what Tom Peters calls Brand You and it seems to be working. My new e-book (shameless plug) , is the first thing I’ve put out attempting to make money at podcasting to see if the brand has legs. People seem to be responding. I may someday be able to build a real business out of this.

I was saying to Dave Gray (host of our Global Geek podcast) this morning on Skype that most start-up businesses take five years to get to a point where they are sustainable. Why should a podcast be any different? Sure - there are businesses that skyrocket overnight. But they are always the rare few. Most, the vast majority, of businesses grow over time, building a steady, loyal customer base. I've always had the same vision for podcasting and The Podcast Network. Too many people are fly-by-nighters. It they aren't world famous and P. Diddy rich in a month, they suck their thumb and stomp their feet. I don't tolerate that behaviour from my five years olds and I think it's pathetic in an adult.

Anyway, enough ranting... good interview WW!

Comments

[The Rooster]

I never realised that start-ups take that long to be sucessful. The talked about companies like YouTube etal. seem to steal the headlines and other really great services and companies are ignored. This further promotes the brand and the name of the "instant" sucesses out there and can cause those of us that are slowly building our brand and name to loose focus and feel that we are not suceeding.

I have long believed that strong sustainable growth has a greater chance at sucess. I would much rather have the slow strong growth than have "fad" status that can be so fickle. Thanks for the insights, us that are new at this need to have a long term goal and focus and I don't want to be seen as a five year old! No stomping of feet here.