Fisher-Price will launch the “iTod”, its first MP3 player aimed at infants, this summer. The device comes with tiny volume-restricted headphones, while an iTunes-style online store will sell parentally approved songs for the player.
Looks like an entirely new market for TPN is coming online. I'll definitely need to give Hunter & Taylor their own show. I wonder if the FP iTunes-style player will enable podcasts? Anyone from Fisher-Price reading this, email me, let's chat.
Wow... one letter away from iPod?
I'm really surprised Apple didn't try and stop that...
Posted by: Rob Irwin | Tuesday, April 11, 2006 at 12:20 PM
yeah I can see the lawsuit already.
Posted by: Cameron Reilly | Tuesday, April 11, 2006 at 03:10 PM
Cameron, I have tried to do a search at FisherPrice, have checked their press releases...to no avail. Do you happen to have links to the product so I can check it out? thanks!
Posted by: Rachel Cook | Wednesday, April 12, 2006 at 09:55 PM
Rachel I don't think they have released it yet, just pre-announced it. I believe it is due out in the UK summer.
Posted by: Cameron Reilly | Wednesday, April 12, 2006 at 11:59 PM
Nice pics here:
http://www.mobilemag.com/content/100/337/C7324/
Posted by: Rob Irwin | Thursday, April 13, 2006 at 05:10 PM