Ipods do Hurt Time Spent Listening

RADIO ONLINE: "The results of a new web survey from Rock radio consultants Jacobs Media show that of all the new media tested -- satellite radio, online streaming, text messaging, video games -- the sharpest growth belongs to iPods and similar MP3 players.

Jacob's research has also found that there are strong initial indicators that iPods sharply cut into time spent listening to radio. About one-fifth of iPod/MP3 player owners say they listen mostly or exclusively to these devices. Four in ten now split their listening between iPods and radio, while over one-third primarily listen to the radio."   (via Michael Tunn)

There are about 50 million mp3 players in circulation, so one-fifth is about ten million people who aren't listening to radio anymore, while another twenty million are listening to 50% less radio. And we are just getting started.