Store Wars

hehe everyone else is linking to this so I guess I should as well, before Lucas's minions stop counting their money and stomp on it.

Grocery Store Wars tells the story of Cuc Skywalker (a cucumber) and Obi-Wan Canoli, who, with Ham Solo and Princess Lettuce, battle the Dark Side of "the farm", lead by the evil Darth Potato.

"That's no moon... that's a melon! A death melon!"

It's a very clever video talking about the value of organic produce. Clever viral marketing.