Crumpler bags have a Purple Cow

Yesterday I went shopping for a camera bag. I recently bought a Canon Digital Rebel 300D with an additional telephoto lens. My first foray into semi-serious photographic equipment. I wasn't happy with the Minolta Dimage xt I bought back in January. The shutter lag was a killer. So we opted to spend a couple of grand to get a D-SLR. I finally figured out yesterday how to take some half-decent photos with it. I had to learn a new vocab... aperture settings, shutter speeds, ISO settings, ugh. And I thought the PC industry went to great lengths to make OUR products difficult to use. Why is it so hard? Anyway, after several weeks of mucking about, I finally figured out yesterday, at a kids party, how to take indoor shots without using the flash. I figured out how to turn the aperture setting down, high shutter speed, etc. Hallelujah. See some shots I like in my family photo album.

Anyway, the bag. After visiting a few camera stores without finding anything really suitable for the trip to Europe, we were walking back to the car and stumbled upon an outlet for Crumpler. We picked up a nice bag with an apartment for the additional lens, etc. These bags seem very comfortable and funky (although reading up on them since I came home, apparently EVERYONE has one and they are just too common to be seen with these days). The thing I loved most about the bag though is reading through the material that comes with it and on the website. Like this blurb from their website:

¡lifestylin’
It’s yr lifestyle, fetish madam man, it aint anybody else’s
my bendy friend, so you gotta set the tone. You gotta know
when to hit and when to throw, when to stay amateur,
when to go pro, when to wear your bikini on your head
and when to put it in the washer. Slosha.
Crumpler’s got the satin n the platinum, the world on a string and the string on
that thing that should be in the bin cos we know u work too hard and love too long,
yr everywhere at once and nowhere twice, feelin kinda naughty but lookin kinda
nice . . . (What rhymes with Crumpler?)
Humpla? Nah, only Crumpler rhymes with Crumpler cos we know all the beats
the streets forgot – and only Crumpler can properlike hold all the tunes and
gadgetools u want 2 play up to today. Gear made of megabjesus material that’ll
outlast yr fetish – lots of pouches, slots, slits, strong straps, waterproof bits.
Everythin u need for heavy duty petting – and gettin stuff (ed) around.
International, interstate, intersexual, intervice, you’re on the move, on the
prove lube, on the plane on the phone, in ya pilot’s palm, where everythin’s
gettin smaller ‘cept all the hairs growin in ya sound holes spite all the shavin...
Let Crumpler hold your lewdstyle together – oooh, you look proody, you look proody, I lark you....

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Nice copy. It draws you in. It makes me want to have a relationship with the company and their products. Why? Because they write with a sense of humour I can relate to. And, as Godin says, it obviously starts with their products. It isn't just marketing. The marketing and the product design are equally cool.

We bought a Budgie Smuggler.

Comments

[Ben]

That marketing nonsense just puts me off their products. I've seen them and I'm going to get one for a laptop, but I wish they wouldn't talk to me like I was some kind of mentally handicapped child.

That copy makes me want to have a non-monogomous relationship with a gun and their ad department.

[John]

CRUMPLER BAG FALSE ADVERTISING SCAM:
Just bought a bag from Crumpler, and the one I received was different, and of lower quality, than the one advertised on their website! The bag is well designed, but is not what I ordered. Very shady deal.