crazy TPN flyer idea

I need some feedback on one of my crazy ideas.

I asked one of my hosts, Van from the Geeks Of Hazzard, who is a graphic designer by day, to knock me up a flyer promoting TPN.

I'm thinking of promoting this across all of the TPN blogs in the hope that some of our listeners might print them out at work or at home and leave them lying around... in the office lunch room, at their local cafe, sporting venue, star trek convention, whatever. I figure that if only 10% of our 150,000-odd listeners help out by printing out ten of these suckers a month, then that's... ummm... <reaches for calculator>... 150,000 people that should learn about TPN and podcasting each month.

Whaddya think?

Here's the flyer.

Comments

[Frank Arrigo]

nice poster

good idea. ive printed it out and stuck it to my door.

you need to make some more blog flair and buttons as well

[Andrew Mitchell]

Good poster, interesting idea. I see you're trying to reach people that don't know about podcasting. IMO this is probably a difficult sell and I'm not sure how successful a poster will be.

"Difficult sell, no way. Aren't the benefits obvious??? Isn't this stuff easy to do???" I hear you ask. We all live and breathe this stuff so to us it is obvious and easy. I tell you though, passing on my enthusaism to my friends hasn't been easy. The little traction I've got is when I have found a particular episode that I know one of my friends would be interested in. And then I let them listen to it on my player. (Maybe we can harness this effect by a "recommend this episode" feature?)

But hey, the posters can't hurt.

[Phillip Molly Malone]

Love the poster. Might leave one around here and see what happens. Might also try and sneak a few up around St Kilda.
Molly

[Phillip Molly Malone]

Had my first comment!
Looks pretty good in grey scale. Great idea!
Molly

[Cameron]

Frank - thanks mate, you rock! Print out 100 and leave 'em lying around Nth Ryde.

Andrew - yeah I know podcasting is a long way from being mainstream mate, but we do what we can. One earbud at a time mate.

Molly - thanks mate! I can't wait for the moment when I find one at my local café that I didn't put there. :-)

[van]

Thanks for the choice feedback folks, I'm glad you like them!

Andrew, what you've said definitely makes sense and I've wondered lately if anyone has really conclusively put together a good marketing strategy for podcasting. You hear all the radio stations talking about their shows being available on podcast, but all the 'average everyday' folks I ask simply have no idea what a podcast is. I'm hoping the language we've used in these flyers will be layman enough that it sparks some enthusiasm in the reader, compelling them to visit the site and learn more about podcasting through that process. I agree though, there's a long way to go and a lot of experimenting before this sort of thing is nailed!

[Phillip Molly Malone]

If Cam doesn't mind me saying (as its a bit of a plug), I tried to do a podcast for the non-techie user that forgot about what actually and acturately is happening and tried to put it in terms and ideas that where easier to understand. Started by breaking it down to the fact the heart of the thing is:
A) Its an audio file
B) Its an Audio File
C) you can subscribe and have it delivered.

The post for the podcast is here: http://podcast.mollyzine.com/2006/01/episode_9_what_.html
I really need to flesh out the post with more podcatchers and the demo's/screencasts that I promissed.

HTH
Molly

[Andrew Mitchell]

Van - I've just re-read the poster and I think you've done a great job. It's attractive to get people to start reading, and the terms used explain it very well. Readers will get a sense of what they might get from listening to podcasts. GOod job.