As I've been running around over the last couple of weeks, I've had plenty of people asking me what we're trying to do with TPN. As I've explained the vision, a few have suggested I blog it for clarity and transparency. So.. here goes. This is a little scary. Although I'm the first to wax loquacious about transparency, it's pretty challenging to explain your business vision to an invisible worldwide audience. What if we fail? What if we are ridiculed? What if we're naive in our aspirations? What if others, with more experience and access to resources, swipe our vision and compete against us?
So anyway... as I said, here goes.
By the end of 2005, our goal is to have 100 shows in TPN, with an average global audience of 100,000 listeners. We are going to spend the next 12 months building a slate of great shows and making it easy as possible for people to produce, distribute and listen to great podcasts.
How will Mick and I be spending our time? We're going to need to raise some capital along the way, so we're currently writing an Investor Memorandum with the help of our third partner who has a background in raising capital and floating companies. We'll have to sign deals with media buyers and I'll probably move to NYC to build the advertising sales team. I see an opportunity for us to negotiate distribution deals with vendors of mobile devices who are looking for great content to stuff them with. Are you a telco who is selling mobile phones and wants to provide a content deal to your customers? Don't like paying $0.99 for an RIAA tune? Great. Come talk to us. We'll practically give away our content. We will even cut you in on the ad revenue. We're going to have to build or buy a front-end podcast client. We're going to write some back-end software to help us stick ads into our shows. There's a lot to do.
Want to help us? Want to host a show? Write some software? Want to help with post-production? Sell ads? Invest? If you want to help us change the world and make history by being part of the first podcasting media empire, drop me a line.
Most people spend their lives filling in time. What are they going to write on your tombstone? I'd rather try to do something worthwhile and have people accuse me of being naïve or foolish than just sit on the sidelines and dream of what could be. I'd rather go broke trying to do something important than be a cubicle drone for fear of failure. Fuck that.
Analysts predict there will be about 50 million mp3 players out there by the end of 2005. Someone has to fill them up with content besides music. Why shouldn't it be you? Come join us while we make the world a smarter place.